eTalks – The Secrets of Food Marketing

Think you aren’t being fooled by advertising tricks? Take a look at this so-called expert revealing food marketing’s secret weapon. No amount of marketing makes factory farming acceptable….

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25 Responses

  1. Cole Johnston says:

    Really? Automatic English subtitles for a clearly spoken proper English

    Also, as she said, “born out of necessity” – Most of these practices are
    required if we wish to keep eating meat without paying absurd prices.

  2. Michael Richter says:

    The irony of using manipulative marketing to expose manipulative marketing

  3. Energyone says:

    I’m an animal lover, especially when barbecue sauce is involved.

  4. monkeyboy4746 says:

    This lecture may work on the disconnected, technology obsessed, urban
    yuppie, but it does not work on anyone who has actually been on a farm.
    When you go into a supermarket and look at the prices of any kind of food
    that has been raised naturally, organic, without cruelty, etc, apply
    whatever euphemism you want here, it is always at least twice the price as
    the regular stuff. More expensive food for the sake of avoiding animal
    cruelty would only result in a lot of people who cannot afford to eat.


  5. Watschen Person says:

    I think if you’ve made the decision to eat meat then it is your duty to
    make sure the animal is not mistreated before you put it in your mouth. 

  6. ClassicVideos80s says:

    Even if you like eating meat you don’t need a lot of it at all. We eat way
    too much of it anyway. Cutting back is a good first step.

  7. Tim Bowers says:

    “50% of the antibiotics in the world are used on farm animals”
    “When you’re in the supermarket, you don’t want to think about where those
    products have come from… how those animals have been reared… how
    they’ve been treated”
    *”This is systemized cruelty on a massive scale”*
    *”The Power of Willful Ignorance Cannot Be Overstated”*
    “…everyone is prepared [willing] to look the other way”

  8. potatoes19232 says:

    Im fully aware of all the crap animals go through. Battery farmed chickens,
    milking cows till thier death, etc. But what do you want me to do? Pay more
    for meat that was treated nicely? Boycott 99% of restaurants? Give up meat
    all together and change my diet completely? It’s not “willful ignorance”
    it’s me not empathizing with the animals I eat. Sorry. If it was priced the
    same I would pick the more humane option, but it’s not.

  9. David Pearce says:

    Propaganda is something other people fall victim to, never us.


    Questo video è certamente molto interessante e spiega in pochi minuti
    alcune delle tecniche utilizzate nel food marketing (alimentari).
    Personalmente, considero l’allevamento intensivo come pura crudeltà di
    natura assolutamente disumana.

    Oltre a ciò, non dobbiamo dimenticare che la maggior parte delle cose che
    ci vengono dette sono delle assurde panzane (alle quali noi crediamo).
    Crediamo a cosa c’è scritto sull’etichetta, crediamo alla pubblicità,
    crediamo – come dei veri e propri mammalucchi – a tutto e a tutti. Le
    in-formazioni non sono mai neutre, ci nutriamo di informazioni che ci
    persuadono, prendono forma dentro di noi, e imbrigliano la nostra energia
    interiore, impicciandola nella menzogna.
    Ora, è tempo di aprire gli occhi.

    Quotidianamente, veniamo imbottiti di bruttura e schifezze (in senso
    fisico, ed in senso più sottile con le informazioni ed altro ancora). A
    livello alimentare, fra OGM e pesticidi utilizzati, et cetera, molto di ciò
    che vien propinato sugli scaffali, in ristoranti, e fast (junk) food
    dovrebbe essere illegale in quanto altamente tossico e nocivo. Il sistema
    industrial-speculativo non si cura però di ciò. Non gliene importa nulla
    della salute e della vita delle persone, men che meno della salute e della
    vita degli anima-li, e che dire delle specie in estinzione e di interi
    ecosistemi distrutti per produrre olio di palma (quello che da noi viene
    definito olio vegetale e troviamo in tutti i biscotti, merendine, et cetera
    è causa della distruzione di intere foreste).

    Come è stato ben sottolineato nella presentazione, il sistema
    industrial-speculativo – che si cura solo ed esclusivamente del profitto –
    se la cava (o perlomeno se l’è cavata sino adesso) perché ciascuno è
    disposto a chiudere un occhio e guardare dall’altra parte. Il nostro
    peggior nemico, in ogni campo – da quello alimentare allo strozzinaggio
    nell’alta finanza internazionale, dall’educazione al mondo professionale –
    è uno solo:

  11. Fred Bartels says:

    Willful ignorance. A private school speciality.

  12. Jack Le Monde says:

    Totally staged to create awareness on the theme. 

  13. Matthew Stephens says:

    Well then, why don’t you use your smug brilliant mind to find an answer.

  14. Jessica Villoslada Puche says:

    sobre #marketing y mirar a otro lado #eTalk 

  15. naomigoesvegan - says:

    Why not just try the vegan diet, everybody knowns that eating meat causes
    all kinds of diseases. It’s proven in the newest research..
    I’m happy to say that I don’t buy any animal products, and I feel great !

  16. Dave Martin says:

    This short video illustrates how Madison Ave marketing techniques have
    blinded the consumer to the horrors of Modern ( day), Industrial Farming.
    How the industry employs those marketing strategies to facilitate through
    purposely misleading images, a scenario of free range livestock that
    conjures up images of a family farm replete with the big red barn and white
    picket fences. A deceitful sorta of quasi Charlotte’s Web type fantasy of
    where our food comes from. “The Power of Willful Ignorance Cannot Be
    Overstated” Watch this clip and when you have sometime, check out the
    documentary Food Inc., which can be streamed on Youtube for free.
    That film will give you a clearer sense of where your meat
    REALLY comes from. It will give you the full scope of how modern
    commercial (industrial), farming is economically devastating small
    traditional farming operations, Condoning criminal cruelty on industrial
    scale, & potentially damaging the consumers health on any number of levels.

  17. batfly says:

    Pluralistic Ignorance 

  18. Sal Monella says:

    We can easily forgive a child who is afraid of the dark; the real tragedy
    of life is when men are afraid of the light.” ~ Plato
    WILLFUL IGNORANCE & NORMALCY BIAS has crippled 99% of Americans.
    People still believe that two airplanes took down 3 tall buildings in lower
    Manhattan, NYC on 9-11-01.
    People still believe that the Federal Reserve Bank is regulated & audited
    by the US government.
    People still believe that our government is “for the people, by the people”.
    Pitiful, just pitiful.

  19. spamtelevision says:

    everyone gets his portion poison

  20. Chol .Yerlow says:

    I eat chicken, I eat beef, and I eat pork. I’m not changing that and never
    will. So what the heck good is this video to me? “animals mistreated before
    their inevitable deaths”. So. What good is treating these animals better if
    they are going to be killed and consumed anyway? They will be farmed, they
    will be killed, and I’m gonna eat. End of Story.

  21. Dave Martin says:

    “The Power of Willful Ignorance Cannot Be overstated” Watch the documentary
    Food Inc. to get the full scope of how modern commercial (industrial),
    farming is economically devastating small traditional farming, operations ,
    condoning cruelty on industrial scale & potentially damaging the consumers

  22. Sofia F. says:

    You won’t believe some of the advertising tricks the food industry has used
    on all of us throughout the years. Some are pretty outrageous — and some
    are downright sad. But the fact of the matter is that many of us have been
    duped over the years by some of what food marketers have “fed” us.

    But when you think about the incredibly detrimental and horrific nature of
    factory farming in combination with these food marketing tactics, it all
    becomes a little more disturbing. When you think about food labels that say
    things like “farm fresh” with images of green pastures and happy animals
    touting these foods in contrast with the truth about their origins — packed
    farms, sick animals, and a whole lot of cruelty in many cases — the whole
    thing really seems shocking. Watch as this food marketing expert explains
    all of this and more — stunning an audience into thinking about the true
    nature of the food they’re consuming, and probably stunning you in the
    process too.

  23. Paul Kemp says:

    The Power of Willful Ignorance | eTalks – The Secrets of Food Marketing:

  24. Christian Schmidt says:

    Super Vortrag, kein Applaus. Top!

  25. Mark Bertumen says:

    Tell people to eat less so intensive farming is less of a necessity.
    If you can’t do that–and you can’t–find some better way or just let
    things go how they do, because people that aren’t starving already would.
    If necessity is the driving force of the advancement of everything, and
    intensive farming is a result of necessity, ask yourself if the necessity
    of giving better living conditions to farm animals is necessary, research
    it if you want.
    I’d enjoy seeing farm animals in an actual farm as much as the next guy,
    but if the world won’t let it happen, then what are you going to do?
    The earth is a small place, the people that live in it take up a lot of it
    and will continue to. If anyone can find some solution themselves to fix
    the problems at hand, that’d be great, I suppose, but circumstances make it
    so that it’s an arguably plausible reality that there isn’t.

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